Further to your Jade Goody story, it's worth noting the utter crassness of this press release, sent on the evening of the death of David Cameron's son. Complete and utter ineptitude.
Please also mention that it was followed up two hours later with a horrified email from the publisher, saying that this idiot had been suspended and offering full apologies. Credit should be given for that.
THAT RETRACTION EMAIL
From: HallidayBooks [mailto:firstname.lastname@example.org]
Sent: 25 February 2009 21:45
To: Media List
Subject: Apology and retraction
To whom it may concern
It has been bought to my attention that on the evening of Wednesday 25th February you were sent an email by a member of my staff regarding our children’s book The Lonely Tree in connection with the sad news of the passing of David Cameron’s son. The individual concerned took it upon themselves to issue this email without consultation with any member of staff.
As Director of HallidayBooks I accept full responsibility and offer you sincere apologies and a retraction both personally and on behalf of the company for the message and any offence it may have caused.
Any recipient who requested their details be removed from our database will have their request honoured.
The individual has been suspended and action will be taken in due course. However, if you require more information regarding this matter or would like to take it further please contact me direct making your emails for my attention or by calling 01296-426671. All correspondence will be treated in the strictest confidence.