tag:blogger.com,1999:blog-248343784481827503.post6142955871602698685..comments2023-09-17T02:33:56.455-07:00Comments on Lost In Showbiz: PR Howlers: A Message From The InsideLost In Showbizhttp://www.blogger.com/profile/06007918229685250283noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-248343784481827503.post-41904608787758550232008-04-30T02:23:00.000-07:002008-04-30T02:23:00.000-07:00If I'd read that back I'd have noticed that I wrot...If I'd read that back I'd have noticed that I wrote "bit" when I meant "but" :(Lost In Showbizhttps://www.blogger.com/profile/06007918229685250283noreply@blogger.comtag:blogger.com,1999:blog-248343784481827503.post-69203823613698730202008-04-30T02:20:00.000-07:002008-04-30T02:20:00.000-07:00That is all true, DTF - bit I think it's also a ca...That is all true, DTF - bit I think it's also a case of people just not giving a shit about what they're meant to be working on and the trouble is, that disinterest just drips off everything that they write and everything that people at the other end read. Each badly worded, lazily written, cliche-happy, idiot-fest screams, THIS ISN'T EVEN WORTH MY TIME AND I'M BEING PAID TO CARE. Bad PR is an own-goal of epic proportions and I still can't believe how much of it there is. I keep expecting it too dry up, but it never does.<BR/>Thanks for your "rant" - I appreciate it.<BR/>LiSLost In Showbizhttps://www.blogger.com/profile/06007918229685250283noreply@blogger.comtag:blogger.com,1999:blog-248343784481827503.post-12173659557239314072008-04-29T02:26:00.000-07:002008-04-29T02:26:00.000-07:00It sounds like you're working for the wrong compan...It sounds like you're working for the wrong company if your boss is that deluded that they believe releases like that will generate national news coverage. Don't get me wrong - my own clients think every product launch or new appointment should make the front page of The Sun.<BR/><BR/>In fact, one of our clients recently wanted us to do a reactive piece based on Prince Harry/MRSA soldier story that was in SUCH BAD TASTE.<BR/><BR/>We told them no.<BR/><BR/>Because it wouldn't fit in with their overall brand image, and would be in poor taste. Sometimes you have to be firm but fair with your clients. If your boss is going into client meetings promising the earth, then it sounds like he or she is not only tarnishing your client's brand, but your agency's brand as well.<BR/><BR/>Too many PRs are happy to bash a list out in MediaDisk and send it to EVERYONE that comes up. It's so lazy. Find out if the journalist is interested the story you're pushing. Speak to them on the phone. Then send them the release. That's how good media relations works. Eventually you might get the point where you can send a press release to a journo and know there's a good chance they'll run it. But it's still nice to have a chat to them anyway.<BR/><BR/>There endeth the rant.Dave the Flackhttps://www.blogger.com/profile/15212279465564380119noreply@blogger.com