Blind Stupidity

It's been a while, sorry. Had a lot on.

This just in from an LiS operative embedded in the field. And stuff.

Dear LiS,

Some time back I sent you a monumentally stupid press release about net curtains unfairly being the butt of music hall jokes - unfair because of how they stop burglars getting into your house and all that.

I now feel I was a little harsh on senders of that first email. For I have now been sent another release - about window dressings, again - which is so horrifically dreadful I am convinced it is sent to me in malice. I shall resist self-harming however, and hoping you don't mind too much, will send it to you to do with it as you will. I'm upset, you can imagine.

To be fair, it is not all bad. I can't deny I enjoyed the reference to "canopes" and the use of "!" where there really is no need, although I do like the graph demonstrating just how each type of blind connects with different areas of the UK.


----- Forwarded 27/10/2009 16:20
FROM: "Kirsty Hunt" [khpr@btinternet.com]
SUBJECT: Where we live affects window dressing, reveals research

Where we live has a huge influence on our choice of window dressing, according to research published today.

A new report has revealed that homeowners living in the Midlands opt for Vertical blinds, as do those in the South East. Whereas people living in the North West like the simplicity of Venetian blinds, the South West has a preference for Pleated and those in the North East, Scotland, Ireland and Wales favour Roller blinds THIS IS AMAZING STUFF - KEEP GOING!

And according to Jenny Eaton from NAME DELETED Northampton “MIDLANDERS LIKE THEIR PRIVACY”. DID SHE SCREAM IT LIKE THAT TOO? IS SHE MAD? She said, “Northampton, like many Midlands-based towns, has quite a few terraced houses where the front room window looks out on to the street. Vertical blinds are the best equivalent to net curtains, which are now considered old fashioned, and offer privacy without blocking out too much light, which is why I think they’re so popular.” I THINK I LOVE YOU, JENNY.

The study was carried out by NAME DELETED Blinds, one of the UK and Ireland’s largest retailers of blinds, shutters and awnings.

Homeowners in the South East are adopting the trend for shutters faster than anywhere else in the UK and Ireland, with twice as many customers fitting shutters in their homes. INCREDIBLE - THIS IS THE SORT OF INCISIVE STUFF WE'D PROBABLY LOSE IN A "FREEMIUM"-LED UNIVERSE.

More awnings and canopes CANOPES! LIKE CANOPIES, ONLY NOT QUITE AS USEFUL IN THE RAIN (OR THE SUN) are also sold in the South East than the rest of the country – it must be the weather! YES! HAHAHAHAHA! IT MUST BE!

General Manager of NAME DELETED Blinds Gary Chambers said: “I WANTED TO BE A TRAIN DRIVER OR AN ASTRONAUT. OR EVEN A POLICEMAN. BUT NO. I SELL BLINDS. FRANKLY, IT WOULD BE BETTER IF I'D NEVER BEEN BORN [sad face]. We started to see some general trends and decided to delve deeper into different regions’ buying decisions and style choice. We thought there would be more OH, ALRIGHT, "GARY". GIVE IT A REST.

“We knew shutters were really taking off in the South East, but it was interesting to see that Roller Blinds were the most popular option in Scotland. YES, THAT MUST HAVE BEEN AN AMAZING DAY IN THE OFFICE WHEN THAT NEWS CAME IN! I BET YOU LOT AT NAME DELETED BLINDS MUST HAVE GONE FACKING MENTAL WHEN THE WHOLE "ROLLER BLINDS IN SCOTLAND" INFO BEGAN TO FILTER THROUGH ON THE OLD TICKER-TAPE MACHINE. I SEE DOLLY-BIRD SECRETARIES KISSING FLUSTERED MANAGING DIRECTORS, JUNIOR OFFICE CLERKS DREAMING OF AN EXTRA HALF OF MILD AT LUNCHTIME AND THE ENTIRE SALES-FORCE SAT IN LINE IN THE CAR-PARK REVVING THEIR SIERRAS. WHAT A DAY. WHAT A DAY!

“Shutters, Verticals and Venetians offer more privacy over roller and roman blinds so maybe this says something about people living in these regions!” CHRIST, YES! IT DOES! IT REALLY DOES!

He added: “The best selling blind in the whole of the UK is the Roller blind.” GARY, YOU ARE THE MOST INCREDIBLE MAN. THANK YOU! FROM ALL OF US! THANK YOU!

To find your nearest NAME DELETED Blinds stockist visit www.GOOGLE.co.uk or call DIRECTORY ENQUIRIES