Apparently this was "powered by" Sign-To email & mobile marketing: "Right Person. Right Place. Right Time". And yet, I couldn't care less, in fact, I find it quite aggravating, so it's clearly the Wrong. Wrong. And Wrong again, isn't it?
From: "Matt Joshua" [info@e***soho.co.uk]
Date: 3 November 2008 17:00:50 GMT
Subject: Fireworks in Soho, Wednesday 5th November
The sky above Soho will be alight with dazzling pyrotechnics this Bonfire Night as NAME DELETED puts on its annual fireworks display. Join the crowds in Soho Square as you "Oooooooh!" and "ahhhhhhh!" as a kaleidescope HE MEANS KALEIDOSCOPE of colour lights up the sky. Then it's back inside NAME DELETED for a hot toddy or two or perhaps an Irish coffee to warm your cockles. Firework show at 9pm.
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Tuesday, 4 November 2008
The Wrong Remains The Same
And the barely-concealed spam just keeps on a-coming. This from an LiS reporter on the frontline of PR horror: