Friday, 26 June 2009

Crime of the Month

If you wanted to move - wholesale - in to the misogyny game, this press release would be a good place to start. Thanks to the LiS operative who sent me this:

Obviously are all parking attendents men, and stupid ones at that.

I read this press release with bemusement, in particular at the generalised sexism it infers, and wondered if the people who conceived and wrote it don't also find it difficult to regulate their thoughts, feelings and actions - when writing press releases, for instance.

NB, the line "towards the taboo subject of women and their periods." Come on, we're not living under the Taliban.

An amazingly stupid piece of misogyny masquerading as Girl Power.

Everyone loses: men look stupid, women look both stupid and conniving, the brand looks misguided, the life coach, director and PR look stupid, conniving and misguided. the only party it's possible to feel sympathetic towards is parking attendants.

I rest my case.


88% women have used having their period as an excuse for getting out of unwanted situations, with 72% using their period as an excuse for getting out of paying parking fines and speeding tickets.

Almost 50% of women surveyed say they feel more scatty "SCATTY" when on their period and therefore liable to make more mistakes. The poll was undertaken by for Moxie feminine hygiene products, where 1,500 men and women were polled about behaviour and attitudes towards the taboo subject of women and their periods.

The same survey revealed that:

Men are still in the dark ages when it comes to women’s periods as 69% of men had very little clue about their partner’s periods, thinking that tampons were available the same as clothes sizes of extra small, small, medium and large OH JESUS.

Mia Klitsas, Director of Moxie, says, “Periods can be troublesome as they are, let alone getting a parking fine at the same time! Moxie is all about making the most of a bad situation, so if we can use our feminine powers to get us out of sticky situations, why not?"

Jessica Chivers, The Thinking Woman's Coach IS THAT LIKE A COACH YOU GO ON A DAY TRIP ON? at says, "embarrassing the parking warden into revoking the ticket with period talk could be a good strategy if they haven't already written the ticket, especially if you flummox (him) with talk of falling oestrogen levels affecting your pre-frontal cortex and your ability to make rational decisions. Joking aside SORRY, DID I MISS THE JOKE? DO YOU WANT TO HAVE ANOTHER RUN UP AT IT?, some women really do find it difficult to regulate their thoughts, feelings and actions when they have their period because of the drop in oestrogen circulating the body." OH RIGHT, THAT EXPLAINS EVERYTHING.

For further information about Moxie go to: or contact Brandnation on 0207 940 ****

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