Severed Samurais

This just in from a Senior LiS reporter:

Staggering.

FWD MESSAGE--------------
From: Thomas Antoniw [Thomas.Antoniw@mischiefpr.com]
Date: 18 March 2009 18:45:59 GMT

Subject: RE: Severed arms placed around UK cities to launch the most violent video game in history

Hi

I hope you are well.

To launch what is tipped to be the most violent video game in history; MADWORLD by SEGA, we’re placing hundreds of severed arms around UK cities on Thursday 19th and Friday 20th March.

Please do not hesitate to contact me should you require any further information.

Kind regards,
Tom

ULTRA VIOLENT VIDEO GAME Wii FANS WILL GIVE THEIR RIGHT ARM FOR

Hundreds of severed arms have been placed around UK cities today to mark the launch of a new computer game tipped to be the most violent ever.

MADWORLD, a black and white alternative world where citizens must kill one another to survive, is being exclusively released on the Nintendo Wii console and will transform its “family-friendly” image.

Players use the Wii remote to guide Jack, the game’s chainsaw-wielding protagonist, through a virtual city executing other residents by slashing and impaling as he goes. The game is made entirely in black and white with the only other colour being crimson red - when blood is frequently spilt.

The severed arms were first spotted around central London yesterday, clutching copies of MADWORLD in random locations such as Tower Bridge and a litter bin in Carnaby Street.

The game, published by SEGA, has already caused controversy in the US with parent groups calling for a ban, whereas in the UK it has only just scraped through the BBFC with an 18 rating.

Fay Burgin, PR Manager at SEGA, said: “Although MADWORLD is a violent game, this is carried out with irreverent humour and distinct comic-book styling. The over-the-top action is set to deliver a unique gaming experience for adult gamers; currently missing on the Wii console.

“SEGA is delighted to be leading the way with adult games for the Wii, and we are sure that gaming fans will see it as a breath of fresh air.”

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