Grot Milk?

So, there's a "sexy pregnancy and nursing lingerie brand" now? Christ. Couldn't we at least allow women to feed their newborns without expecting to dress up for it in a "sexy" way? Are we now that perverse? Is, oh dear, nothing sacred? Thanks to a long-serving and highly respected LiS operative for this. Shame on you, HOTmilk (the name actually makes me feel unwell, I imagine this is because I'm a sexist pig or something).