Monday, 12 January 2009

Brief Encounter

If there was one thing we would like more of from PRs this year it's less. Less waffle, less bullshit, less crappy quotes, less conjecture, less page-filling screes that scream, "I read Melody Maker at college and I'm still not quite over it." Below is a good example. Nicholas seems so worried about getting accused of being genuinely enthusiastic that he decides to make out everything - including his own judgement - is suspect. It doesn't exactly fill you with confidence, does it? Anyway, this has been sent in by a newly-minted LiS reporter working in a rejuvenated quarter of one of our great cities. Our new pal writes:

Hello LiS. I got pointed in the direction of your blog this week and I have to say I love it. Good work. I got sent this press release yesterday and thought you might like it. Its brevity and honesty truly approaches some kind of twisted genius...

---------- Forwarded message ----------
From: Nicholas Weintraub
Date: Sat, Jan 10, 2009 at 12:14 AM
Subject: Yep... Another shit band... THIS IS QUITE ENCOURAGING

you want a record?... we will send. tanks. TANKS! AMAZING! AND THAT'S IT!

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