Tuesday, 21 April 2009

Racial Awareness

Unbelievable! This is a new low from the PR industry, surely? I, like most people, try not to forget my sense of humour when I'm thinking about the violent destruction of 6 million lives - it was a long time ago, right? - but it takes a specially abled person to caption a piece about a film based on the life of the man who saved more than a thousand Polish refugees during the holocaust, "Would Jew Believe It?".

Staggering.

Thank you Libby at SWNS for lowering the bar another few large notches. I hope the pay-packet is worth it.

From: libby@swns.com [mailto:libby@swns.com]
Sent: 21 April 2009 10:51
To: NationalNews
Subject: SCHINDLER'S LIST IS GREATEST WAR MOVIE

WOULD JEW BELIEVE IT

NEWS COPY

Schindler's List was yesterday (Tue) named the greatest war movie of all time.

The 1993 movie which starred Liam Neeson and won seven Oscars, tells the true story of businessman Oskar Schindler.

Schindler became an unlikely hero during WWII when he turned his factory into a refuge for Jews who were facing death in concentration camps.

Second place went to 1963 film The Great Escape, which is based on the true story of a allied group of prisoners of war to launch an ambitious plan to escape from the Nazis.

Third place in the poll of 3,000 movie fans was Tom Hanks' blockbuster saving Private Ryan, which is set around the Allied invasion of Normandy in 1944.

Enemy at the Gates, starring Jude Law and Rachel Weisz, was fourth place, followed by 1995 hit Braveheart with Mel Gibson as Scottish rebel William Wallace.

Colonel Martin Gibson, Chief Executive of war veterans charity Erskine, said: ''Schindler's List is a story that evokes the deepest emotions and ensures the Holocaust will never be thought of in the same way again.

''Of the 75,000 veterans we have cared for many remember with startling alacrity the horrors of WWII and most importantly the unsung heroes of those dark days.''

Vietnam War film, Apocalypse Now came sixth place, while 1939 classic Gone with the Wind was at number seven.

Eighth place went to The Bridge on the River Kwai while Where Eagles Dare and Platoon completed the top ten.

Other films to feature in the poll include The Dirty Dozen, Kelly's Heroes, The Pianist and Lawrence of Arabia.

Colonel Gibson added: ''Watching War Movies can bring out mixed emotions in everyone - nostalgia, sadness and a huge respect for everyone who has ever fought in a war.

''We are asking people to watch one of these wonderful films which will hopefully be a reminder of the sacrifices that our fellow countrymen and women made - and are still making and ultimately inspire them to help Erskine by making a donation.

''It is to be hoped that films of the future will honour the brave men and women of today's conflicts and peace keeping initiatives both in Iraq and Afghanistan, who are once again putting their lives on the line for their country.''

Great Escape Veteran Jack Harrison, RAF, aged 96 said: ''The Great Escape film had good background but the character played by Steve McQueen didn't exist. I think he must have been created for the Box Office takings in America.

''We did have Americans in the camp, they helped us with the tunnel called Harry but they were shifted out to another camp before the escape began.

''I am pleased that the film came second in the survey and that our efforts during WWII are appreciated to this day.''

GREATEST WAR MOVIES

1. Schindler's List (1993)

2. The Great Escape (1963)

3. Saving Private Ryan (1998)

4. Enemy at the Gates (2001)

5. Braveheart (1995)

6. Apocalypse Now (1979)

7. Gone with the Wind (1939)

8. The Bridge on the River Kwai (1957)

9. Where Eagles Dare (1968)

10. Platoon (1986)

11. The Dirty Dozen (1967)

12. The Longest Day (1962)

13. Escape to Victory (1981)

14. Black Hawk Down (2001)

15. Memphis Belle (1990)

16. The Deer Hunter (1978 )

17. Kelly's Heroes (1970)

18. Full Metal Jacket (1987)

19. The Pianist (2002)

20. Lawrence of Arabia (1962)

ENDS

1 comment:

blog said...

Absolutely jaw-dropping. But worth pointing out that SWNS is a news agency, not a PR firm (admittedly, not much of a distinction these days.) This isn't a press release, it's a news story.