The Difference Between The PR Brain And The Journalist Brain Revealed At Last

I don't understand what this all means, to be honest. I'm not sure anyone does. Frankly, as soon as I read the phrase, "independent media state" my brain just switches off, so whatever other delights are on offer sort of pass me by. Having said that, I would like to know if WhiteLabelWorld really are working "seven days a week, 52 weeks of the year". And if they are, why? Take a holiday, get over it, the world will still be here when you get back. I don't know who's meant to care about all this stuff, but I do know that a reader and journalist sent it on to me with a note reading:

What a load of absolute horseshit...

-----Original Message-----
From: Suzanne Noble
Sent: Tuesday, May 06, 2008 9:02 AM
To: ******* ****
Subject: Left Noble PR, Welcome to WhiteLabelWorld

After fifteen years running Noble PR, I have now left to form WhiteLabelWorld - an independent media state. WhiteLabelWorld has one aim - to make you stand out. We got together to help you make the most of media.

We bring decades of experience in TV, video and music production, national newspaper, TV and radio journalism, running direct-to-page and screen PR for household name brands, creative workshops, primary and secondary research, events, theatre production, interactive design, cutting-edge social media, search marketing, graphic design, eCRM, product development, web design, print, digital and media strategy, and business development.

From concept to execution, seven days a week, 52 weeks of the year. Millions upon millions of eyeballs and earballs.

Overload? You bet. But with more and more diversity of customer choice for media 'input', there are more opportunities than ever ... to stand out.

What We Do

Whether you're a start-up or a multi-national, we'll work with you to launch, define or raise your media profile or create a genuine buzz about you, your products or services.

WLW also work with agencies and brands as a think-tank using inspiring and creative workshops. Our team will work with you to develop 360º approaches that get you noticed and achieve results. Between us we have worked at the highest level across all media channels such as broadcast, interactive, press, events, print and the web