Wednesday, 28 May 2008

Rock PR: Classic Material Just In

If I was to construct the perfect opening sentence to a rock record press release, it would probably read something like, "Space, particularly inner headspace, was big news in the early 80s". It is perfect in the sense it sort of means something, it's sort of true, but it's also utter, utter meaningless crap. But to have the balls to follow that up with a sentence about "derelict inner city landscapes" shows true genius. The phrase "physical and mental wastelands" is employed before we've got to the third sentence. This is premium level horseshit. And so it goes on. And on. And on. Respect is due to whoever ground this head-spinning wonder.

Thanks to a reader in Australia who writes: "I read this twice looking for the best bits to copy for you but it’s just too hard to choose. And I still don’t know what it’s talking about..."


Lulu said...

I'm thought that the point of PR was to make people act or do something

Apart from scratch their heads that is

Lost In Showbiz said...

not on this case - i think the idea is to bamboozle them with nonsense

Rhodri said...

This kind of press release is so reprehensible. Poorly written sixth-form bollocks. Badly punctuated, misspelled and masquerading as rock journalism. Just give us a fucking release date, for chrissakes.