Finally! An answer the question that has been endlessly asked in homes up and down this proud land. Namely, how can I care for my family's hair without breaking the bank? Because, let's be honest, shampoo is one of
the major expenditures in all our lives, right? I mean, it's got to be, ooh, three quid a month or something? Thank
God then for Anais Roc at Focus PR and this timely announcement from Vosene. A regular LiS contributor forwarded this, noting:
No doubt the CEO of Citigroup (writedowns totalling $56bn) will be reassured by news from this venerable FMCG haircare brand.
Duh.
-----Begin forwarded message:
From: "Anais Roc" [Anais@focuspr.co.uk]
Date: 11 August 2008 14:10:20 BDT
Cc: "Vosene" [vosene@focuspr.co.uk]
Subject: Beat the credit crunch with Vosene
2 comments:
I'm refusing to talk to clients who want me to write 'Credit Crunch' press releases.
They're generally after patronising wank to promote the barest mimimum shaved off some tat that barely anyone wants in the first place.
Free marketing advice to anyone who actually cares to listen - if you shut the fuck up about this 'credit crunch' bollocks, maybe consumer confidence will return!
We don't write press releases about the credit crunch, and one of our clients is a housebuilder.
We'd probably be justified in doing so if we wanted to, as it affects their industry.
But we don't.
So a shampoo product shouldn't either.
To quote Rhodri, "c*nts".
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