Friday, 1 August 2008

Unleash The Bass-Heavy Indie Rock!

I honestly don't know where to start with this one. Perhaps with, "unleash" a word that is high on my List Of Words That Should Never Appear In A Press Release. I mean, "unleash", Grace - really? Didn't your fingers just ache with shame while you were trying to tap that one out? And "soundtracking the world's most exciting parties", you mean they played some records a bit louder than they would at home and some people jigged about for a bit before having another drink and going home, right? And as for them being "fed-up with the banality and predictability of the nineties dance culture," well, for a start, the 90s was a long time ago and, for another start, Medicine 8 were, as a I recall, easily as banal and predictable as anyone else at the time. Anyway, I could go on and on about it, but a reader has summarised it thus:

This is a total grammar graveyard :(

---------- Forwarded message ----------
From: Grace Wood []
Subject: **Introducing Black Daniel: Single - Chelsea's Teardrops & host the video**

Black Daniel release a new single, "Chelsea's Teardrops / Hard Times On The Way" through Pieces of Eight Records on 4th August 2008. It is taken from their debut album 'Hard Times On The Way...' released on 8th September 2008.

London based electro-rock trio, Black Daniel unleash a fresh breed of bass-heavy, synth-infused indie-rock to British shores.

Black Daniel consist of the London born brothers Liam and Luke May, and New York ex-pat vocalist Craig Louis Higgins Junior. The May brothers were also known as seminal electro-house outfit Medicine 8, who, as DJs and producers toured the world from Buenos Aires to Tokyo, soundtracking the world's most exciting parties. A chance encounter at a New York nightclub brought them into contact with Craig Louis Jr, an influential club promoter at the time, and well respected for his club nights all over the city. An immediate bond ensued and Black Daniel was born.

Fed-up with the banality and predictability of the nineties dance culture, Black Daniel bring to light their satirical view on the last decade's obsession with all things material, and present it in an invigorating and urgent new sound.

Having already toured the length and breadth of Europe with Kasabian to arena sized audiences, Black Daniel have toned their live show to fill and spill out of any venue thrown at them, and energize each and every willing participant.

Grace Wood
Account Manager


CNUT said...

whaddup - I would be aching with shame had I had the choice to write my own press release but unfortunately this had to be replicated from the print press release so please direct all complaints to Wasted Youth PR....


grace grammer graveyard xx

Lost In Showbiz said...

Grace: you are forgiven.