My Domestic Appliance Joy

Call me a cynical old goat, but I just don't believe that anyone can honestly say that they're "excited" about punting stories about pastel-coloured fridges (especially when those pastel-coloured fridges are a good four or five years past their fashionable "peak"). Still, you have to admire Publicasity's shamelessness. Or, as a reader has it:

Impressive. And from a "brand alchemist" no less...

Begin forwarded message:

From: "Estelle Boon" [eboon@publicasity.co.uk]
Date: 13 August 2008 14:43:50 BDT
Subject: Smeg - New PR account at Publicasity

Hello,

Publicasity is pleased to inform you that we are now handling the PR account for Smeg, the Italian domestic appliance manufacturer. Obviously we are very excited about working with such an iconic brand, which effortlessly marries style with technology, and will be getting in touch shortly with all the latest news from Smeg. Please see below our contact details should you require any product information and/ or imagery.

Speak soon!

The Smeg Team at Publicasity
(Estelle, Elle, Julie)

Estelle Boon - Brand Alchemist