IKEA: Keeping The Customer Happy!

No one, especially not me, expects PRs to think of the people they're punting whatever it is they're being paid to punt that week as real human beings, but, they could try a little harder than this, surely? Or, as an LiS reporter has it:

"FirstName"? Idiots...

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Forwarded Message
17 Oct 2008
[pruk@memo.ikea.com] wrote:
Hi FirstName
Please find attached information on the fifth IKEA soft toy camapign which aims to raise money for UNICEF and Save the Children. For more information on the campaign, please contact us here in the IKEA Press Office - we would love to hear from you!

Best wishes,

The IKEA Press Office [pruk@memo.ikea.com]