The people over at Dragonfly PR are still ploughing the world's most boring furrow - can you imagine what it must be like to actually have to write this stuff?
From: Paul Batty [mailto:firstname.lastname@example.org]
Sent: 10 October 2008 12:54
Subject: FW: Panel Systems - North Glasgow College
We've put together a press release about a recent development where Panel Systems has supplied Aluglaze to the North Glasgow College development; 560m² of aluminium infill panels on the new college building. The aluminum OH DEAR faces of the panels were finished in natural silver anodising to give the building an iconic and contemporary look. Panel Systems is one of the UK's leading manufacturers of insulation products, architectural panels, structural foams and portable lightweight staging systems.
CASE STUDY - OCTOBER 2008
PANEL SYSTEMS MAKES THE GRADE WITH NORTH GLASGOW COLLEGE
Pupils and staff at the newly built North Glasgow College in Springburn, Glasgow are set to benefit from market-leading ALUGLAZE® insulation panels fabricated and supplied by Panel Systems Ltd.
Local architects RMJM specified over 560m² of aluminium infill panels on the new college building. The aluminum faces of the panels were finished in natural silver anodising to give the building an iconic and contemporary look. Another major factor in specifying the panels was the fact that they provide extremely high levels of insulation, enabling the building to achieve strict sustainability requirements. I AM, LITERALLY, LOVING THIS!
ALUGLAZE® from Panel Systems consists of polyester powder-coated aluminium facing bonded to an insulating core of Styrofoam. Panel Systems worked closely with Solaglas Contracting to incorporate the panel design into their glazing system to create a truly stunning visual effect - Panel Systems supplied a projecting tray formed Aluglaze panel, which enabled the outside face of the panel to sit flush with the window system. THIS IS AMAZING STUFF!
This method of cladding is becoming a key element of many high profile city centre projects where aesthetics and thermal performance are paramount. ALUGLAZE® was therefore the perfect choice for this prestigious development HA! as it enabled the college to create a modern and comfortable learning environment that also met the highest levels of thermal performance. I'M BORED NOW :(
Jim Moultire, Senior Project Manager for Solaglas Contracting, explains: "BLAHBLAHBLAHBLAHBLAHBLAH."
It was important that the building met the relevant U-values to ensure thermal performance and energy efficiency, in line with latest regulations. INNIT! As a material with low density and low thermal conductivity, Styrofoam is excellent at providing buildings with OH WHATEVA, YEAH?
Wednesday, 15 October 2008
Structural Foam Is Where The Heart Is
Lots of people think that PR is all about hoovering up bad white wine and mini-burgers at the launch of terrible retail ideas by horse-faced Sloanes. It isn't. Someone out there has to look after "architectural panels" and "portable lightweight staging systems" too. And, happily, the people that do are less likely to wake up in the morning having done something revolting with a member of Razorlight. Having said that, they're not too dependable on their spelling of "aluminium" as they might be. This from an LiS reporter in the field: