From: Robinson, Louise [mailto:firstname.lastname@example.org]
Sent: 26 March 2008 09:47
Subject: Ben's Brother - Backed by Ringo Starr!!
Last week it was made public on a US Radio station that Ringo Starr was a big fan of the London band Ben's Brother.
An amazing endorsement, it has been getting mentions in all the papers.
The band's new single 'Stuttering Kiss Me Again' is out on BLAHBLAHBLAH, with a video made up entirely from Youtube submissions of fans miming to the song WHAT AN AMAZING IDEA!
Ben's Brother have broken in the States off the back of a Dentyne Ice Chewing Gum BLAHBLAHBLAH
Wednesday, 26 March 2008
Call The Desperation Police
This is so tragic I almost didn't want to post it. I actually feel a twinge of sympathy every time I look at it, but it's my calling to get this stuff out there, so post it I must. Let's look at the facts: Ben's Brother are not only the worst band in the world, but they have the single worst name in the world to boot (although Big Linda give them some decent competition). But the vague lameness of this (what radio station? when? what did he say? in what context?) just makes me want to have a lie down and a cry. And (1): "Ben's Brother have broken in the States off the back of a Dentyne Ice Chewing Gum Commercial" makes no sense. Bands "break" America. Not, "break in" America (and being in a commercial isn't "breaking" anything, other than anyone with a brain's heart). And (2), to be honest, "Hey Guys" is guranteed to make anyone sensible seethe before they've even started your email.