Remind Me, Is It A Film Or Is It A, You Know, Chocolate Bar?

You'll have to click on this for the full horror. But, suffice to say, this passed through at least one person from Shine PR and three people from Titan PR before reaching a reader (not in PR) who passed it onto me. Did no one notice they'd got the name of the flaming film wrong in the subject header? Wouldn't that be, you know, the first thing (maybe the only thing), you'd check to make sure you got right?