Wednesday, 9 April 2008

It's Relax-With-A-Classic O'Clock

A kind reader sent me this classic of the genre. A friend of mine used to work in music PR and she tells me she had to bang out horseshit like this every single day. There's nothing remotely wrong with it and, yet, it's so wrong it hurts. "Twirling from the roof is a Technicolour mobile of the life-death cycle crafted from yarn...", "like too much cough syrup on a stomach full of hi-quality sushi..." and so it goes on. I have read a MILLION press releases like this, all of them banging on (and on) about Korean pop and Fela Kuti and Guided By Voices and Star Wars as if just mentioning those people will somehow make what is a fairly ordinary record seem wildly interesting. Note to PRs: it's REALLY, REALLY easy to make an eclectic sounding, "boogie-down production slop-pop" record. In fact, it's a piece of piss. It's writing memorable songs that people want to buy with ACTUAL MONEY that's hard.

No comments: