Some consulting wonk has told MTV social networking is "cool". Hahahahahahaha!
Instead we get this
MTV shares the secrets of bringing TV and online together at Audience Evolution. We are delighted to welcome Philip O’Ferrall, Vice President, Digital Media, MTV Networks to our expert line-up of speakers.
Speaking last week on the launch of the groundbreaking MTV House project, he had this to share: “Mtv.co.uk is about building a community for online audiences that are passionate about entertainment and music, as well as being socially conscious, and therefore our digital activity is evolving and adapting to allow the audience to express themselves more. By carrying out continuous research to find out what our audiences really want, and by introducing an enhanced user experience where the audience can interact with each other and the brand whether that be advise on sensitive issues or sharing great MTV content - we are in turn responding to their needs."
Book your place now and save £50 before 8th August. Audience Evolution is the only event that makes sense of the ever-shifting entertainment audience. It will equip you with the YES LOVE, ALRIGHT, WE GET THE BLOODY MESSAGE