To be honest, I couldn't care less whether Drinkstuff - great name - want to demonise and belittle certain sections of society for their own profit. They didn't invent the game, they're just playing it. However, they could at least decide which side of the fence it is they want to sit on otherwise they might slip about a bit and lose the tiny amount of balls they actually have. Or, as a regular LiS contributor has it:
Love the copy on this flyer. Apparently it's a "hilarously offensive game", but while it "may seem completely offensive", it's actually a "hilarious board game." In the midst of this semantic/syntactic muddle, the recipient of this pitch will discover that the whole thing is hilarious for all the wrong reasons while also being offensive in ways that Nicola-Lyn Waite @ Zero To One can't even begin to imagine. In the mean time, let's all laugh at the poor people! String them up! Put them in the stocks! Bring back hanging! Etc!
Begin forwarded message:
From: "Nicola-Lyn Waite" [nicola-lyn.waite@zero2one.com]
Date: 1 July 2008 10:44:47 BDT
To: [nicola-lyn.waite@zero2one.com]
Subject: Brand New Limited Edition - The Chav Master Board Game
Hi,
This is the newest addition to the Drinkstuff website – a hilariously offensive limited edition board game entitled Chav Master. I have included the press release below for you as I thought it might interest you.
Many thanks
Nicola-Lyn Waite
zero2one PR
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