Monday, 28 July 2008

These Pesky Serrated Guitars Are Bleeding Everywhere...

So many terrible music PR cliches, so little time. Bill is, apparently, new to this game (which might explain why he CC'd instead of BCC'd everyone in his address book), but that doesn't mean that phrases like "Newness, not novelty. Equality. Clang, scrape and bang" are any more acceptable. And as for the all-time kerlassic, "Serrated guitars bleed like a stream of consciousness into a chanting chorus reminiscent of..." Jesus! Bill! You're spoiling us with this already! Or, as a reader has it:

Another bad attack of bcc-blindness. Also punctuation blindness. But look, Joy of Sex, Bill Cummings! LOLZ! If only he'd dropped the 'L' in 'Public', it would have been a hat-trick.

From: Bill Cummings []
Date: 2008/7/24

Hi there you may know me for my work at this is my new pr sideline. I bring you news of a new exciting act from Cardiff, any reviews, ep requests, airplay,blog features, interviews newspieces welcome. Cheers

Joy of Sex release their debut self titled EP through their Robot Architect label on the 18th of August it will be accompanied by the free download "December, Month Of Plenty" released through Sound and Vision Downloads on the same day.

Joy of Sex are a new three-piece from Cardiff, two boys and a girl, with a drum machine, stand-up drums and three-way vocals. They agree on several things. Short songs, rhythm, repetition, noise.

Combining menacing cut-up rhythms with triple-barrelled vocal interplay that switches from sinister to playful; a unique concoction that's reminiscent of the taut art-punk dynamics of Wire. They hint at the electro post punk of PiL and share a kinship with fellow Cardiffian's The Victorian English Gentlemen's Club.

It's form meeting function. Newness, not novelty. Equality. Clang, scrape and bang. That is the Joy of Sex.

"December, Month Of Plenty" opens with a chorus of plaintive refrains, before rumbling along pavements of twitching bass and drums. Serrated guitars bleed like a stream of consciousness into a chanting chorus reminiscent of Mission of Burma's finer moments. Short and sharp, clocking in at around the two minute mark.


God Is In The TV Zine said...

Thanks. By the way the press release was actually written in very close consultation with the act. We were trying to steer away from hyperbole. Obviously for you, we failed...

Oh and the email sending method is a school boy error its true.

God Is In The TV Zine said...
This comment has been removed by the author.
God Is In The TV Zine said...

My name is really Bill Cummings. In fact its by birth its William Cummings, if that adds extra comedic value for you. I blame my parents, personally.