Read And Learn: Supremely Bad PR

This is something special - it really isn't every day that a press release of such epic awfulness arrives. Where to start? Using *** in the Subject Line is horrible. Who are Freewinder? Who - honestly - cares that they're changed the release date of something? Add what to the schedules? By "fantastically animated", do you mean "fantastic animated", or is the video really, y'know, lively? No one should ever be allowed to write the phrase, "provides lyrics and arrangements in the group". And so it goes on. As an LiS reader has it:

This truly is next-level ineptness. How could Republic Media let this out of the building? As for this bit: "You may have already seen the video, which was animated by Roger Llewellyn in your local Topshop/Topman where it is on rotation as well as Hugo Boss stores, The Body Shop, Coffee Republic and Costa Coffee", I actually felt ill just reading it. For a start, how dare you suggest I hang out in Topman? And why is this Roger Llewellyn character animating stuff in shops anyway? Oh, he's not, you just missed off a crucial comma. Never mind. The record is bound to be absolute horseshit anyway.

------ Forwarded Message
From: "Terry" [terry@republicmedia.net]
Date: Fri, 25 Jul 2008 16:09:45 +0100
Subject: ***Freewinder Change Of Release Dates***

Hi

Quick shout to let you know that Freewinder's beautiful single 'Shooting Stars' is now being released on September 8th and the album (which you will be receiving shortly) will now be hitting the shops on October 6th, so please add to your schedules.

Here is a link to the fantastically animated video that accompanies the single. It features an animated version of 'Patch' who was a rescue dog taken in by Clive Godwin who provides lyrics and arrangements in the group.

You may have already seen the video, which was animated by Roger Llewellyn in your local Topshop/Topman where it is on rotation as well as Hugo Boss stores, The Body Shop, Coffee Republic and Costa Coffee.

If you've missed it previously, below is the press release for 'Shooting Stars'. If you need any further information, please give me a shout.

Best,
Terry

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