Tuesday, 2 September 2008

Literacy, Not Amazing

If you employed someone to send press releases to journalists - lots of whom might be uninterested, or positively hostile, to the crapola you're flogging - wouldn't it be sensible to make sure they had basic literacy skills? Capping stuff up, regular use of bold, just the barest hint of the idea whoever has sent it thought you might not only read it, but might, oh Jesus, actually act on it? Well, perhaps a few more PR companies might like to consider these points before they allow the gumph to leave the building otherwise, some over-emailed, woundingly sarcastic journalist may send the results to Lost In Showbiz with a note that reads:

Dear Lost In Showbiz

How's (how are) things?

I was wondering if you could do a blog story on Adam at PPR's terrible press release writing skills?

I have pics.

Can you cover this at all?

Begin forwarded message:

1 comment:

Dave the Flack said...

What the fuck does Alan Titchmarsh know about opera divas? C'mon, he may have a passing interest in fine fillies, but it's kinda like putting Louis Walsh on X-Factor because of his ability to manipulate young boys.

Oh silly me. Of course I mean "manufacture boybands". Duhhh.